At first glance this seems like a private label from AEE to Adorama: http://www.adorama.com/AIRBBX10.html Here is the AEE similar model. AEE is another Chinese quad and camera maker...but they seem not to have a knack for marketing, so are probably trying to gain sales though the private label and OEM channels. http://www.whcamera.com/aee-ap10-drone-quadcopter.html No reviews yet, but the specs on this machine seem to say that it's similar to the first models of the Phantom 2 Vision, released over 15 months ago, which sells for about the same price.